Social Media Optimization
Social Media Optimization is the process of increasing the awareness of a website, product, brand or event by using a number of social media channels and communities to generate viral publicity.
Social Media is Growing Fast, So Get Ready!
One of the defining phenomena of the current times that is reshaping the world as we know it, is the worldwide accessibility to the internet and social media. The power of social networking is that, the number of worldwide users is expected to reach some 2.5 billion by 2018, which is around a third of Earth’s total population.
Some Facts & Figure About Social Media in 2016
The result of Social Media Optimization is Phenomenal
Social Media Optimization includes using, social news, bookmarking sites, as well as social media sites, video and blogging sites. SMO is similar to SEO (Search Engine Optimization) which has the goal to drive greater traffic to your Web site.
With proper optimization and use of the vast network of social media, you can reach and share any information to millions of people with just few clicks!
The Importance of SMO
Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, Google +, LinkedIn etc., to rank pages in the search engine result pages. Moreover, 91% of major brands have more than one social media channel to promote their product or services. Why? Because of "PROFIT"
How SMO helps in SEO?
The implication is that when a webpage is "Shared" or "Liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
More than what meets the eye
SMO is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement & turnover, customer satisfaction & relations and more). Additionally, SMO can be implemented to foster a community of the associated site, allowing for a healthy Business-to-Consumer relationship.